Jason's story
Innovator
Entrepreneur
Nine-figure CEO
From the floor up
Jason Watson didn't get a head start. He grew up broke, skipped college and started his first business at 17 with a used truck and a credit card full of tools. Over the next 30 years he built a multi-million dollar company, and then found out success alone doesn't make a man whole. This is the story of how he rebuilt his body, his family and his purpose, and why he now helps other self-made men do the same.
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1975
Born to Humble Beginnings
Charlotte, NC
Raised by his mom with no dad around, he grew up washing up in gas station sinks when the power got cut off.
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1988
Chasing the NBA Dream
Charlotte, NC
He played pickup with Michael Jordan’s brother by day and worked a night shift at 13 to help pay his mom’s rent.
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1991
Asking better questions
Charlotte, NC
After an injury ended his basketball dream, he saw his Uncle Tarby’s success and asked, “What do I gotta do to get what you’ve got?”
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1992
Ground Floor Business
Charlotte, NC
At 17, with no college, a $2,500 truck and tools on a credit card, he went into business for himself.
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1994
Seven Figure Teenager
Charlotte, NC
By 19, he had multiple crews and a million dollar flooring business.
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1996
Property Empire First Step
Charlotte, NC
At 21, he bought his first home with money he earned with his own hands, and he still owns it today.
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2003
National Expansion Begins
Charlotte, NC
He landed the Home Depot account and grew his company into a multi-million dollar business across several states.
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2011
Wins Money, Loses Himself
Charlotte, NC
Earning millions at work while his body and his peace paid the price. A near death experience sets Jason on mission to build a new life.
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2015
The Second Half Rebuild
Charlotte, NC
Emerges four years later with a new body, transformed mindset, and a business that now operates day to day without him.
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2024
Birth of Build the Man
Scottsdale, AZ
After 48 years in Charlotte, he relocated to Scottsdale and launched a brotherhood to help self-made men win in body, family, faith and business.
